Retention Calculator
Measure the "stickiness" of your SaaS. Track NRR, GRR, and Logo Churn.
1. Revenue Retention (Monthly/Annual)
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2. Logo Retention
đ Retention Scorecard
Net Revenue Retention (NRR) âšī¸(Start + Expansion - Churn - Contraction) / Start
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Gross Revenue Retention (GRR) âšī¸Max 100%. (Start - Churn - Contraction) / Start
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Logo Churn Rate âšī¸% of customers lost
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đĸ Ad Space â Reserved for future monetization
The Single Most Important Metric: NRR
Net Revenue Retention (NRR) is the #1 metric that determines SaaS valuations in 2024. Why?
- NRR > 100%: Your company grows even if you stop sales and marketing. This is the "flywheel" effect.
- NRR < 100%: You are on a treadmill. You have to run (sell) fast just to stay in the same place.
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